Plans to offer Airbnb customers the change to take part in gladiator-style battles in Rome’s Colosseum have been decried as an insult to the UNESCO-listed ancient arena.

In a partnership aimed at promoting what it describes as 'conscious tourism,' Airbnb has signed a $1.5 million deal with Rome's Colosseum to sponsor a series of staged gladiator fights. The sponsorship,

A new deal between Airbnb and the Roman Colosseum will let eight people and their plus-ones participate in faux gladiator fights at the ancient amphitheater.