The storied rivalry between the Ohio State Buckeyes and Michigan Wolverines, which has defined generations of college ...

Arizona State football coach Kenny Dillingham knows how important NIL deals are in the modern college football landscape.

The NIL platform Opendorse estimates the NIL market is expected to reach $1.67 billion in the 2024-2025 school year. The ...

Cruz stated before the elections that putting so-called "guardrails" around the NIL space within college football will be a ...

NIL money has added a new variable to the long-held practice of college coaches trying to flip recruits who have committed to ...

The Wolverines reportedly prepared an NIL package that will make him the highest-paid college football player of all-time. He ...

247Sports spoke with various sources for this story and these are the players who came up most often in conversation as guys ...

Colorado Buffaloes quarterback Shedeur Sanders may still be playing college football, but the star is already earning more money through NIL deals than some NFL players. Sanders' earning potential is ...

Bryce Underwood ended his high school football career with a loss in the state playoff quarterfinals on Friday night. The ...

NIL deals have taken both the high school and college sports world by storm, with college football players benefiting tremendously. Several amateur athletes stand out due to the amount they are ...

In a way, college athletics enters the next phase of its evolution into a more professionalized entity this week as the early ...

Name, Image, and Likeness (NIL) is changing the landscape of college sports - look no further than the University of ...