This week's best deals include new record low prices on Apple Watch Series 10 at $50 off, as well as great deals on AirPods 4, M2

Amazon has it on sale for just $749 ahead of Black Friday, or $250 off its $999 MSRP. That's a 25% savings and a new record-low, matching the cheapest price the 8GB version saw. (The same deal was live at Best Buy for the paid tiers of its membership program on Thursday, Nov. 14; it'll be open to everyone there on Friday, Nov. 15.)

If you’re looking for a deal on anything Apple sells—an iPad, Apple Watch, AirPods, MacBook, or anything else, there’s no better time to get one than Black Friday. No matter what you’re looking to buy, you’re going to find a great price—possibly the lowest ever.

Amazon has a collection of the new M4 14-inch MacBook Pro on sale this week, with as much as $160 off select models. These deals aren't

It's true that if you're shopping straight from the Apple Store, you won't see any special deals: For starters, you will likely have to wait until Nov. 29 (the actual day of Black Friday) for its annual gift card promotion, which gives customers gift cards for future use alongside their purchase of an iPhone, MacBook, or iPad at full price.

Now it's even better value too, as UK retailer John Lewis has knocked a mighty £100 off the usual retail price in its Black Friday sales. Now just £899.97, the 256GB Starlight model is a true bargain for one of Apple's latest notebooks.