The battle between Paramount Global and measurement giant Nielsen is fast becoming a war of words. In a dispatch sent to ...

Advertisers and media buyers are caught in the middle of the Paramount-Nielsen standoff, grappling with the sudden shift to ...

"We cannot reset the value of our services to a fraction of their worth due to the circumstances and demands of one client," ...

The Paramount Global and Nielsen impasse is now in the second month. With multicurrency options, the standstill has impacted ...

The big trend in Q3 earnings this year was streaming growth, and Paramount was no exception according to Friday's earnings ...

Sunday night’s return of Yellowstone delivered the biggest premiere night audience ever with 16.4 million viewers.

I’m going to tell you something that I don’t think I’ve ever told anyone,' Connie Nielsen tells WHO in a candid conversation.

According to Nielsen data, the initial airing of the premiere drew 5.4 million viewers on CBS alone, while it hit 5.85 million on Paramount Network. When adding up the other broadcasts and encores ...

Q3 2024 Earnings Conference Call November 8, 2024 8:30 AM ETCompany ParticipantsJaime Morris - EVP of IRBrian Robbins ...

You are reading an exclusive WrapPRO article for free. Want to level up your entertainment career? Go here for more information. The Season 5 return of “Yellowstone” was big, not just for ...