The deal is part of an ambitious expansion plan developed when Apiary Capital acquired a majority stake in MediaSense in 2021 ...

CTV, streaming and OTT video channels are expected to see the most growth in 2025, with 24% of respondents in a survey ...

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Meta is beginning to test its VR tools with select universities, attempting to gain helpful feedback on whether education will be a successful use case when developing and promoting applications for ...

After what the chain’s Chairman of the Board Scott Maw describes as a “thorough and rigorous external search process,” Chipotle Mexican Grill announced yesterday it has appointed Scott Boatwright as ...

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Netflix says its global ad-supported platform in 12 countries has reached 70 million monthly active users. Currently, Netflix sees 50% of its new subscribers in those markets signing on to the new ...

Publishers are lining up against X, the former Twitter, at least in Europe. The Guardian announced to its readers that it will no longer post official Guardian editorial on X.

Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases, first-look research and daily insights ...

Although political advertising so far for local TV stations has come in mostly as expected, there are concerns -- especially in tandem with where core (non political) advertising has been for ...